Stats you should know about Online Reputation…

  1. 50% of executives believe they believe that online reputation management should be addressed but only 15 actually do anything about it.
  2. 84% of marketers believe that building trust will be the primary focus for marketing efforts in the future.
  3. More and more large companies are hiring full time online reputation managers.
  4. Four of five people state that they have received advice via social media regarding what products or services to purchase
  5. 31% of employed Internet users have searched on line for information about coworkers, professionals, call leagues or business competitors.
  6. 12% of employee and adults say that the need to market themselves online as part of their job
  7. 78% of consumers Trust Peer Recommendations while only 14% Trust Advertising
  8. According to a study by the world economic forum, on average, more than 25% of a company’s market value is directly attributed
  9. 87% of executive’s rate managing reputation risk as more important than other strategic risks
  10. 41% of companies that experience and negative reputation event report reported a loss of brand value and revenue

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